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When Ferrari wanted to shift its one-day dealer meeting into high gear, this automotive legend put Broadstreet behind the wheel — and the result was a smooth and successful ride.
By working with Ferrari to identify key messages and packaging them in compelling speaker support materials, Broadstreet helped ensure that dealers would understand the promise of success for the months ahead.
Unique logistical challenges of the site—including a crane-lifting a new 599 GTB Fiorano onto the roof of the Peterson Automotive Museum in Los Angeles and engineering a dramatic curtain-dropping reveal were no issue for Broadstreet, which allowed Ferrari executives to focus on building enthusiasm among the dealer network.