Comcast Upfront - Event Marketer

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Comcast Upfront

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

Always striving to clearly distinguish itself from the blur of its competitors during the annual spring Upfront season, Comcast has turned to Broadstreet as its strategic partner over the last several years to deliver an exceptional brand-based experience to media buyers and advertisers. 

Presenting distinct, individualized presentations for each of its diverse networks — including E!, Style, G4, Versus and the Golf Channel — in an engaging design and delivery medium has been a hallmark of Broadstreet’s partnership with Comcast. 

Among the highlights: To reflect the Comcast brand, which is a technological innovator in the broadcast industry, Broadstreet developed an audience-driven, interactive experience on wireless tablets with brand-based games, stats and videos, delivering key messages that were entertaining, informative and memorable. 

Participants were treated to custom-video greetings from celebrity personalities such as Ryan Seacrest, and video games such as golf and interactive trivia — all before the presentation even started — instantly creating an environment of engagement.

The result was a strong and distinct brand impression that continued into the critical weeks following, when ad sales are negotiated. 
 

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