BMW Aftersales Conference - Event Marketer

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BMW Aftersales Conference

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. 

The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

In the midst of a free-falling economy and unprecedented challenges in the automotive industry, BMW tasked Broadstreet to execute the most important annual conference for its Parts and Service Managers in a generation.

Broadstreet coached BMW management to present a vision of the success to come once it got through the trough of the bad economy. This created a strategic vision of the future that allowed each Manager to understand his or her role in ensuring BMW’s success in a time of seismic change.

General Sessions were structured to enable three-way conversations. After every functional area’s presentation, there was a Q&A session to address the audience members’ concerns and allow them to be part of the solution. Additionally, breakfast roundtable discussions allowed for more informal discussion of issues.

The result was a We’re-In-This-Together attitude where every voice had an opportunity to be heard, from the highest level of corporate to the market Front Line Manager.

Giving attendees an unprecedented voice in an unprecedented era drove home that it is anything but business-as-usual at BMW. Managers returned to their dealerships focused on the challenges of the day with an understanding of their role in executing leadership’s vision for a successful tomorrow.

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