Who knew that 2,000 pounds of butter could land a Guinness Book of World Records Win!
If you were in New York City recently, you will have known the Best of France festival was happening! Moderne took part by working in tandem with President to bring Francophiles the best cheeses and butter on a lovely September weekend. The two-day event drew thousands of attendees who all were able to enjoy samples of President’s products and learn about the products from knowledgeable brand ambassadors at the fully branded event space. Notable French figures were also in attendance, including the President of France, Francois Hollande.
Moderne not only shared President’s culinary treats, but also educated attendees and encouraged them to engage with the brand on social media to win an all-inclusive trip to Paris for two. Through the interactive social media photo op, Moderne was able to drive tons of buzz on social media for President.
Moderne was also able to generate buzz through brightly colored chalk stencils with the President logo, the specific booth location, and the hashtag LIFEWELLPAIRED. These sidewalk stencils were scattered ubiquitously through densely populated areas of the city.
Perhaps the most exciting part of the event was the record breaking butter sculpture! The impressive 2,000 pound work displayed a landscape of France. The feature was officially the world’s largest butter sculpture as confirmed by Guinness World Records!
Moderne was so thrilled to be part of such a successful event and would love to help you make your next event just as successful! To check out more events, click here. To see more about sidewalk stencils, click here. To contact Moderne, click here.