The newest Baywatch movie may not have gotten the best reviews, but it’s hard to bash their marketing activations for the movie. From digital media to large scale out of home to PR stunts, we loved every marketing campaign we saw for this movie. Read more below!
There was a big countdown to the release of Baywatch, so marketing started early. Way back in January, digital billboards started displaying ads for Baywatch in cities with some pretty cold and miserable weather. These billboards changed taglines depending on the weather. Too snowy? “Damn it’s cold. Summer is coming.” Too rainy? “Rain got you down? Summer is coming.” Check out more of these billboards here.
Slow Mo Marathon
In Los Angeles, a city with more Baywatch-appropriate weather, a slow motion marathon honoring the original television series’ iconic slow motion running took place. Check out the video below to see the clever and hilarious PR stunt.
Giant Beachball on the Thames
Go big or go home! To promote the movie in London, a Guinness World Record setting beach ball appeared on the Thames River in London, just across from the London Eye. The bright beach ball definitely caught people’s attention in the midst of some classic grey London weather.
Things are heating up and World Record attempts are happening!