Barnes & Noble Store Managers Conference - Event Marketer


Barnes & Noble Store Managers Conference

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. 

The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

With a recession looming, even as one of the strongest retailers, Barnes & Noble faced one of its most challenging years. Its annual Store Managers Conference needed to be the most impactful and action-inspiring in the company’s history.

Broadstreet flawlessly coordinated and executed the multi-day Store Managers Conference, featuring dozens of executive presentations, guest authors and celebrity speakers, musical entertainment, multiple breakouts, on-site video production, large-scale props and a massive trade show.

The biggest impact on the conference was a strategic communication plan developed by Broadstreet with the executive management team months prior to the event. The plan extended beyond the general session to workshops and the trade show, to ensure consistent messaging across the entire conference.

Together, Barnes & Noble and Broadstreet evolved the program to provide store managers a greater role in the delivery of key messages and initiatives. Several new segments were added for the first time featuring top-performing managers who shared best practices and real-world insights.

Broadstreet also worked with executives and managers to focus on key messages and to deliver them in meaningful ways that would stick—both at the conference and in the critical months to follow.

The result was a conference unlike any before. Attendees left the conference with a deeper connection to their company and culture, while feeling energized and excited to return to their stores with a renewed focus on selling, even in the most challenging of economic times.


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