ABC Family Upfront Presentation - Event Marketer


ABC Family Upfront Presentation

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

ABC Family partnered with Broadstreet for its Upfront presentation –the first time the cable network had hired an outside consultant. ABC Family wanted to clearly define its place in an increasingly crowded marketplace without creating an overbearing sales-style deck.

To demonstrate ownership of its foothold and the sought-after Millennial group, Broadstreet created and defined own-able terminology throughout the presentation that reflected the ABC Family brand. The passionate viewers of the network were branded ‘Obsessible’ and the term was used in the opening video and pulled throughout the deck.

Broadstreet incorporated results from its annual Upfront Survey to media planners and buyers to inform a strategic approach and creative decisions for the presentation. The presentation deck was designed for easy editing allowing it to be used as a year-long resource for the ABC Family sales force and marketing team.

Broadstreet was able to help ABC Family create a unique and distinctive voice for the presentation and delivered an impactful and captivating presentation.


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