A Snapshot of the Events Landscape in China - Event Marketer

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A Snapshot of the Events Landscape in China

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Audiences expect the latest and greatest at events—in China and around the world

WRITTEN BY MAYLIS PIGOT

I’ve spent the last 10 years working within the events industry in the APAC region, originally in Seoul, South Korea, followed by Beijing, China, and most recently the city of Shanghai, China, where I’ve been based for the past two and a half years. 

During my time in the country, I’ve learned a lot about local consumers, and developed an understanding around how to deliver events that resonate with them. Click here to find my pick of some of the key trends and consumer behaviours emerging in China.  

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