3 Reasons Why You Need a Presenter at Your Next Trade Show - Event Marketer


3 Reasons Why You Need a Presenter at Your Next Trade Show

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For years, Productions Plus has been supplying some of the top Brand Ambassadors, Product Demonstrators, Models, and Presenters to some of the largest brands at the Home + Housewares Show, like Nespresso, Coravin, Delonghi, Philips, and more.

Every year the McCormick Center hosts the International Home + Housewares Show, becoming the world’s largest home products marketplace, connecting buyers and sellers from around the world.

If you’re trying to stand out in a vast sea of blenders, coffee machines, crock pots, and more, hiring a Presenter can help attract attention to your booth.

Productions Plus – Presenter Sizzle Reel from Productions Plus on Vimeo.


1) Use a Presenter for Lead Generation

The job of a Presenter is to attract attention to your booth and your products. They can turn a preoccupied show attendee into a lead. Be sure to have your sales team on standby, along with an experienced Product Specialist who is ready to demonstrate your product, as well as Brand Ambassadors who can help scan the badges of your captivated audience.


2) Use a Presenter to Deliver Your Company Message

Using a Presenter at a tradeshow is an opportunity to share on-point brand messaging with a large crowd of people all at once, multiple times a day. Your Presenter is the face of your brand. Be sure to hire someone who best represents your brand and who is an experienced professional who can deliver your message. Experienced Productions Plus Presenters know how to use ear-prompter technology, allowing you to make last minute changes and give your Presenter directions in real-time.


3) Use a Presenter to Create a Memorable Experience

Professional Presenters don’t just memorize a script. They know how to warm up an audience. Presenters are able to ad-lib, engage with the audience, and quickly build rapport with a crowd. They know how to turn a monologue into a dialogue — and when to ask for audience participation. Just talking “at” a crowd of people won’t leave an impression on anyone. Great Presenters will leave a lasting and memorable impression on their audience.


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