Break Guinness World Record Archives - Event Marketer
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
Snuggle Makes a Guinness World Record Attempt
The Snuggle brand is all about giving consumers the warm and fuzzies, so to help promote its Valentine’s Day campaign the brand leveraged a custom-built RV to generate a whole lot of love just in time for the holiday. With the help of its iconic mascot, Snuggle Bear, the brand took its SnugMobile to the...
Comedian Blogs from AirTran Airways for Several Days
Discount airline company AirTran Airways wanted to raise awareness for its low-cost, high-quality product that in addition to in-flight WiFi (via Gogo Wireless) also offers free XM Satellite Radio. Targeting price-conscience and socially savvy business and leisure travelers, the company allowed one person to live on one of its planes for one month and stay...