The 2017 Ex Awards

The 2017 Grand Ex Award

Airbnb Open

Using an entire city as a branded backdrop, Airbnb and Civic Entertainment Group push the boundaries of b-to-b events—forever

BEST CAUSE/COMMUNITY PROGRAM

Ex Winner

Client: American Express
Campaign: Shop Small
Agency: Momentum Worldwide


Gold Winner

Client: Whirlpool
Campaign: Care Counts Laundry Program
Agency: Ketchum


Silver Winner

Client: TD Bank
Campaign: Pride
Agency: RedPeg Marketing


BEST SPORTS ACTIVATION

Ex Winner

Client: Verizon
Campaign: Game Winner
Agency: Momentum Worldwide

Gold Winner

Client: Samsung
Campaign: The Samsung Experience
Agency: Wasserman

Silver Winner

Client: Chevrolet
Campaign: Chevy All Star Game
Agency: Jack Morton Worldwide

BEST ENTERTAINMENT ACTIVATION

Ex Winner

Client: Intel
Campaign: The Lady Gaga x Intel Performance
Agencies: Agency Inside, Prettybird, Greenlight, Haus of Gaga, Zeno Group

Gold Winner

Client: HBO
Campaign: El Hipnotizador
Agency: sociedAD

Silver Winner

Client: Turner
Campaign: Adult Swim Drive-In Tour
Agency: In-house

BEST BUZZ MARKETING/INFLUENCER PROGRAM

Ex Winner

Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential

Gold Winner

Client: Greyhound
Campaign: Afford To Explore
Agency: Engine Shop

Silver Winner

Client: Campari
Campaign: Wray & Nephew Trunk Club Takeover
Agency: Fusion Marketing

BEST B-TO-B ENVIRONMENT

Ex Winner

Client: Google
Campaign: Google I/O
Agency: Sparks

Gold Winner

Client: Twitter
Campaign: Twitter City
Agency: NA Collective

Silver Winner

Client: Target
Campaign: 2016 Fall National Meeting
Agency: Touch Worldwide

BEST CONSUMER ENVIRONMENT

Ex Winner

Client: Gatorade
Campaign: Gatorade Fuel Lab
Agency: MKTG

Gold Winner

Client: Google
Campaign: Google Play Music Block
Agency: Jack Morton Worldwide

Silver Winner

Client: Sidney Frank
Campaign: Jägermeister Haus 56
Agency: Live Nation

BEST TRADE SHOW EXPERIENCE

Ex Winner

Client: Daimler
Campaign: International Commercial Vehicle Show
Agency: Mutabor

Gold Winner

Client: Caterpillar
Campaign: MINExpo
Agency: Converse Marketing

Silver Winner

Client: Slack
Campaign: Dreamforce
Agency: Group Delphi

BEST OLYMPICS ACTIVATION

Ex Winner

Client: Samsung
Campaign: 2016 Olympic Games
Agency: Cheil Worldwide

Gold Winner

Client: Coca-Cola Co.
Campaign: 2016 Olympic Games
Agency: Havas Sports & Entertainment

Silver Winner

Client: United States Olympic Committee
Campaign: The Road to Rio
Agency: Wasserman

BEST MOBILE MARKETING TOUR

Ex Winner

Client: Bosch
Campaign: Power Tour
Agency: Switch

Gold Winner

Client: Cricket Wireless
Campaign: Smile Trucks
Agency: CAA Experiential

Silver Winner

Client: Huber Engineered Woods
Campaign: The Prove It Tour
Agencies: Red Moon Marketing, Elation Digital, Ferguson Design

BEST MULTICULTURAL EVENT CAMPAIGN

Ex Winner

Client: Brown-Forman
Campaign: Jack Daniel's House Siete
Agency: Elemento L2

Gold Winner

Client: Bud Light
Campaign: Barra Centario
Agency: Remezcla

Silver Winner

Client: BET Networks
Campaign: The Quad
Agency: In-house

BEST USE OF EVENTS FOR CONTENT

Ex Winner

Client: Fiat Chrysler Automobiles
Campaign: Chrysler PacifiKids
Agency: Mosaic

Gold Winner

Client: CNN
Campaign: Campaign Camper
Agency: FoxTales

Silver Winner

Client: JetBlue
Campaign: Reach Across the Aisle
Agency: MullenLowe

BEST MULTI-MARKET EVENT (CONSUMER)

Ex Winner

Client: State Farm
Campaign: Write Now
Agency: The Marketing Arm

Gold Winner

Client: Bloomberg
Campaign: Square Mile Relay
Agency: Benchmark Sport

Silver Winner

Client: Mastercard
Campaign: Priceless Tables
Agency: Octagon

BEST P.R. STUNT

Ex Winner

Client: Frito-Lay
Campaign: Doritos Bold View
Agency: The Marketing Arm

Gold Winner

Client: JetBlue
Campaign: FlyBabies
Agency: MullenLowe

Silver Winner

Client: Nike
Campaign: Space Jam Launch Pop up Concert
Agency: iDEKO Productions

BEST POP-UP OR IN-STORE RETAIL EVENT

Ex Winner

Client: Nike
Campaign: BraHaus
Agency: Team Epiphany

Gold Winner

Client: Anheuser-Busch
Campaign: Stella Artois Holiday GILT Lounge
Agency: Mosaic

Silver Winner

Client: Air France-KLM
Campaign: KLM Pop-up Experience
Agency: Pen&Public

BEST PRESS EVENT

Ex Winner

Client: GoPro
Campaign: HERO5 and Karma Launch Event
Agency: Pen&Public

Gold Winner

Client: Nissan
Campaign: Rogue One Press Event
Agency: Spinifex Group

Silver Winner

Client: The North Face
Campaign: Global Flagship Launch
Agency: United Entertainment Group

BEST PRODUCTION OF AN EVENT (B-TO-B)

Ex Winner

Client: BMW
Campaign: The Next 100 Years
Agency: VOK DAMS

Gold Winner

Client: Porsche North America
Campaign: Experience Center Grand Opening
Agency: Go! Experience Design

Silver Winner

Client: Harley-Davidson
Campaign: 2016 Annual Dealer Meeting
Agency: Proscenium

BEST PRODUCTION OF AN EVENT (CONSUMER)

Ex Winner

Client: The Pokémon Company
Campaign: Pokémon World Championships
Agency: ImagiCorps

Gold Winner

Client: Bacardi
Campaign: No Commission: The Bronx
Agency: Magnetic Collaborative

Silver Winner

Client: HP
Campaign: Panorama Activation
Agency: Infinity Marketing Team

BEST B-TO-B EVENT

Ex Winner

Client: Amazon Web Services
Campaign: re:Invent 2016
Agency: Opus Agency

Gold Winner

Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

Silver Winner

Client: Spotify
Campaign: Branded Moments Road Show
Agency: SET

BEST SINGLE-MARKET EVENT (CONSUMER)

Ex Winner

Client: Activision
Campaign: Call of Duty XP 2016
Agency: NCompass International

Gold Winner

Client: PepsiCo
Campaign: Crystal Pepsi Summer of '92
Agency: Motive

Silver Winner

Client: Ford
Campaign: Escape the Room
Agencies: Gail & Rice, Civic Entertainment Group

BEST USE OF GUERILLA/STREET MARKETING

Ex Winner

Client: The Travel Channel
Campaign: Expedition Unknown: Hunt for the Yeti
Agency: Pop2Life

Gold Winner

Client: Oracle
Campaign: Ride Experience 2016
Agency: Division Black

Silver Winner

Client: PepsiCo
Campaign: #HeyBatterBatter
Agency: Track Marketing Group

BEST USE OF TECHNOLOGY AND SOCIAL MEDIA

Ex Winner

Client: Ford
Campaign: Future Mobility VR
Agency: Imagination

Gold Winner

Client: FX Networks
Campaign: AHS Fearless VR Experience
Agency: In-house

Silver Winner

Client: Humana
Campaign: Bring the Parks to You Tour
Agency: GMR Marketing

BEST VEHICLE DESIGN

Ex Winner

Client: State Farm
Campaign: The Roadhouse
Agencies: The Marketing Arm, Turtle Transit

Gold Winner

Client: Thomas' Brand
Campaign: The Breakfast Like No Other Tour
Agency: Inspira Marketing Group

Silver Winner

Client: Roche
Campaign: Navigator
Agency: Performance Marketing Group

BEST SAMPLING CAMPAIGN

Ex Winner

Client: Hormel
Campaign: Jennie-O Make the Switch Tour
Agencies: Match Marketing Group, BBDO

Gold Winner

Client: General Mills
Campaign: Be Great Out There
Agency: Havas Impact

Silver Winner

Client: Proximo Spirits
Campaign: Wrestle The Kraken
Agency: SoHo Experiential

BEST FAIR/FESTIVAL ACTIVATION

Ex Winner

Client: Hershey
Campaign: Take5 Swag Exchange at SXSW
Agencies: Barkley, Magnetic Collaborative

Gold Winner

Client: Amazon
Campaign: Amazon Village at Comic-Con
Agency: NVE

Silver Winner

Client: State Farm
Campaign: #HereToHelp
Agency: The Marketing Arm

BEST MILLENNIAL CAMPAIGN

Ex Winner

Client: Zagat
Campaign: Tiny Cafe
Agency: Deeplocal

Gold Winner

Client: OREO Wonder Vault
Campaign: Mondelez
Agency: Momentum Worldwide

Silver Winner

Client: Anheuser-Busch
Campaign: Budweiser Fear Fest
Agency: Motive

BIGGEST LEAP AWARD

Ex Winner

Client: Airbnb
Campaign: Airbnb Open
Agency: Civic Entertainment Group

Gold Winner

Client: Oracle
Campaign: OpenWorld 2016
Agency: Mosaic

Silver Winner

Client: Google
Campaign: Google I/O
Agency: Sparks

PEOPLE'S CHOICE AWARD

Ex Winner

Client: Netflix
Campaign: Luke’s Coffee Day
Agency: Allied Experiential