USB Archives - Event Marketer

USB Archives - Event Marketer

October 23, 2015

Activision’s Call of Duty Reveal Goes on 10-City Tour

Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability to play with the new multi-player mode before release. The brand wanted to create a social media explosion among fans and boost...

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October 8, 2015

PayPal Sets Up Shop to Showcase its Payment Tool

PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...

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October 7, 2015

Malibu Brings Summer to Life with Station Invasion

Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via Facebook to enter for a chance to be selected as the Malibu Summer Correspondent and travel the country promoting the events and being the emcee...

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