Projection Mapping Archives - Page 2 of 30 - Event Marketer
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...
Dell Technologies Hosts an Event on a Movie Set
For an event focused on the future, Dell chose a venue that had already been built to represent what life might look like in the year 2563: the actual set from the 2019 Robert Rodriguez film “Alita: Battle Angel.” Designers pulled cues from the movie itself—including displaying announcements on large monitors throughout the “city,” as...
Ford Introduces the New Explorer to the Press With Large-Scale 3D Projections
Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the...
Sleep Number Wakes up Football Fans with a Clever VR Challenge
How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a...