Event Technology: Projection Mapping

It’s no secret that the auto show is in transition. Automotive brands have bigger stories to tell about their products, and they’re eager to create trade show engagements that focus more on the visitor experience than the show floor architecture. As Ford put it, people have become more “sophisticated experiential consumers” hungry for active engagements […]

You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering […]

Facebook’s F8 show, named after its famous eight-hour hackathons, is its annual developer conference that brings together developers and businesses from around the world. The brand had big announcements this year, like the launch of Oculus Go, AR tools for business and new partnerships with Nike, Sephora, Asus and Kia. But there was also a lot […]

Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the […]

Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to […]