Event Technology: Projection Mapping
-
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception […]
-
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens […]
-
Microsoft Xbox press event for live and digital audience
WHY THE JUDGES LOVE IT: Microsoft Xbox upped the ante on its E3 sponsorship this year with an awards show-style press briefing designed for live and digital audiences alike. The presentation stage was filled with tiered gaming stations featuring 4K screens, which were combined to create a captivating backdrop. Through a mix of tools and […]
-
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto […]
-
Nike’s NBA uniform launch was a slam dunk
WHY THE JUDGES LOVE IT: Nike’s epic NBA Uniform launch event for 800 influencers and members of the media began with music bumping throughout Sony Studios’ Stage 27 in Los Angeles. A massive, 27-foot-high and 48-foot-wide high-resolution LED video wall offered stories about the game. And then, the screen divided into three 15-foot monoliths to […]