Event Technology: Projection Mapping

Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken […]

Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence, […]

Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment […]

The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt […]

Procter & Gamble’s My Black is Beautiful (MBIB) platform has been empowering black women to raise their voices and celebrate all that is beautiful about black culture for more than a decade. In honor of its 10th year sponsoring Essence Festival, the largest event celebrating African-American culture and music in the U.S., the brand offered […]