Live streaming Archives - Page 2 of 31 - Event Marketer
Corona Rocks Cinco de Mayo with a Virtual Concert Benefitting Restaurants
Amid a volatile season for experiential as well as for restaurants and bars, Corona set out to celebrate a key holiday in its year, Cinco de Mayo, with an uplifting tie-in. The result? A virtual fiesta promoted with #CincoAtHome that scored $1 for the Restaurant Employee Relief Fund for every viewer that tuned into the...
W Hotels ‘Wakes up’ Consumers with a Hybrid Music Festival Primed for UGC
W Hotels’ Wake Up Call Dubai music festival needed to work hard. Not only was it designed to help bolster W Hotels’ credibility in music, it needed to support the launch of Marriott Bonvoy, the loyalty brand for parent company Marriott International, as well as help launch the newly opened W Dubai—The Palm. No sweat,...
Airbus Levels up its Recruitment Efforts with a ‘League of Legends’ Tournament
To attract top IT talent and demonstrate its inclusive ethos, Airbus traveled to Gamescon, where it delivered a League of Legends tournament between its all-female gaming team and attendees at the show. To build buzz for the tourney and draw people to its parallel livestream event, the brand leveraged inclusive #LEVELUP messaging before, during and...
Stella Artois’s Sessions@Home Culinary Experiences Spice up Quarantine Life
Stella Artois was on the hunt for a way to translate its successful Port de Stella event program into a virtual offering. Bringing the program’s expert-led “Sessions” component to life, the brand delivered Stella Artois Sessions@Home, a weekly content series hosted on IGTV and YouTube featuring celebrities and chefs whipping up their favorite dishes and...