Event Technology: Live streaming

To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint, […]

Gaming is central to Major League Soccer fandom. In fact, 65 percent of avid MLS fans say that FIFA is a major driver of their interest in soccer. So, when it came time to launch the inaugural eMLS Cup, an esports tournament held in conjunction with EA Sports’ FIFA franchise, the league leveraged both gaming […]

Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland, […]

Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken […]

Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence, […]