Event Technology: Live streaming

A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles […]

With its sights set on attracting top talent for IT and digital roles within the company, Airbus headed to Germany for Gamescon, an annual b-to-c trade fair for video games that attracts its young target. With a message of inclusivity to deliver, Airbus leaned on its all-female gaming team Out of the Blue, designing a […]

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages, […]

2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of […]

In advance of the latest update to its Monster Hunter World online game, Capcom took over a 60-foot by 50-foot booth at the 2019 E3. The centerpiece (and biggest photo op) was an intricately designed sculpture of a dragon from the game, standing 18 feet tall and boasting a 40-foot wingspan, making guests feel they […]