Holographics Archives - Event Marketer

Holographics Archives - Event Marketer

July 6, 2017

Intel and Lady Gaga Perform Mind-Blowing Tech Feats

A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...

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February 3, 2017

Nike’s Holographic Tour Scores With Football Players

Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event in August 2016. The event was designed to excite and energize local high school football players with a personalized experience during the...

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August 23, 2016

Audi Activates a Multisensory ‘Experience Walk’

Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...

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August 22, 2016

American Express Awes Tennis Fans with Technology

One of the longest-running sports sponsorships in the industry became one of the leading sports sponsorships in the industry when it unleashed a series of technology-fueled “firsts” that gave tennis fans unprecedented access to the sport they love. The 2015 American Express US Open Activation kicked off with Rally on the River, the first-ever hydro-interactive...

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December 15, 2015

Microsoft Woos Gen Z with a Techie Chicago Dell Pop-Up

How do you entice the post-Millennial marketplace—that new generation of savvy, highly technical pre-teens and teens you can’t woo to demo a product with a glass of wine or influencer night in the club? To raise awareness about a partnership and to launch a free upgrade of Microsoft’s new operating software Windows 10, Dell and...

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