4D Archives - Event Marketer

4D Archives - Event Marketer

July 13, 2017

Samsung’s Galaxy Studio Lures Tech-Savvy Millennials

It’s no secret that the Olympics is one of the fiercest competitive marketing landscapes for global brands looking to leverage the attention and crowds that surround those colorful rings. For Samsung, the Summer Olympic Games in Rio de Janeiro served as a powerful touchpoint in which to reach tech-savvy millennials and deliver experiences only possible...

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July 6, 2017

Amazon Immerses Consumers in Original Programming

To spark consumer interest and give fans an up-close and interactive look at “Man in the High Castle” and “Thunderbirds Are Go,” Amazon created Amazon Village, a large-scale immersive activation to drive tune-in through its Amazon Prime streaming service at San Diego Comic-Con. A multisensory 4D Mitch VR activation shot on the set of “Man...

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February 3, 2017

Budweiser Quenches Festivalgoers’ Thirst for Tech

As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...

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December 29, 2016

Cisco’s Special Effects Prompt Audience Participation

With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too....

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August 26, 2016

Jim Beam Offers a 4D ‘Ride on the Sinister Side’

Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...

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