2015 Archives - Page 3 of 31 - Event Marketer
AOL Employs a Mobile Video Theme at Future Front 2015
To command attention on the first day of Ad Week, AOL executed an event aimed at showcasing how the brand is uniquely positioned to mobilize data and content for the future. The premise: Go big or go home. Highlights included an Immersion Tunnel that enveloped attendees in 60-seconds of video content and messaging; the launch...
Tech-Heavy Microsoft Conference Spans Three Locations
Mixing business and pleasure is no longer out of bounds for b-to-b conference marketers. Case in point: Microsoft’s 2015 Worldwide Partner Conference, where the brand employed tech-driven experiences that fostered networking and fueled collaboration within the Microsoft US Partner community to create a professional yet fun conference environment. The show spanned three locations. The US...
21st Century Fox Executes a Synchronized VR Demo
This VR presentation immersed 125 21st Century Fox senior executives in the largest synchronized VR demo ever attempted. Wearing Samsung headsets loaded with Oculus VR software, the execs viewed content created by filmmaker and VR evangelist Chris Milk that demonstrated VR’s artistic possibilities and a short film on the Syrian crisis with Nobel Peace Prize...
Google Projection Highlights YouTube 360 Features
The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app...