Technology

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself sparking a domino effect of financial destruction that seemed only to gain momentum as the year went on.

Cisco takes its global sales meeting virtual for the first time in 20 years

VIRTUAL EVENTS are one of the fastest growing platforms in the event industry. Yet despite their slick graphics 3D environments and high-tech appeal the pervasive question remains: How do you engage with attendees if you can’t see touch or talk to them?

Siemens discovers that time-tested visual audits and exit interviews can help maximize ROI

AARP’s Vegas@50+ goes digital just like its tech-savvy attendees

The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board