Technology
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B-to-C EventsThe FTC calls bloggers to task
The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board
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B-to-C EventsBrands send consumers away for big loyalty
Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences
MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and getting a shot at an international travel experience that’s big on adventure and rich with brand engagement.
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SamplingEdu-Sampling Deepens Experiences with Smart Brands
Sampling grows up as marketers hand out much-needed education with their product
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B-to-C EventsBrands Tackle Huge Goals on Social Media
How three brands used simple social media tools to tackle big-time marketing objectives
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