B-to-B Events

Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a […]

Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search […]

Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But Princess Cruises is seeking to change that perception with its variety show, “Fantastic Journey,” a Broadway-caliber entertainment experience available aboard all of its Regal Princess and Caribbean Princess ships. Created, directed and choreographed by Danny Teeson of “American Idol” fame, […]

The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios […]

While the big branded booths in the halls at the Las Vegas Convention Center and Sands Expo are the epicenters for headlines at CES, they’re not the only places brands engage with audiences at the show. There are scores of meeting spaces and branded headquarters that provide strategic value for companies like Facebook, Spotify and […]