B-to-B Events

B-to-B Events

January 28, 2010

Guerrilla Marketing 101 for B-to-B Marketers

Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making...

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January 28, 2010

The Psychology of Experiences: Mastering All The Senses

A neuroscientist a color expert and a feng shui master walk into an event... When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

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January 28, 2010

An Inside Look at Sun’s Conference Upgrades

An inside look at Sun’s practical environmentally friendly conference upgrades Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.

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January 28, 2010

How GE’s Water Tour Paid Off

GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off Filters that turn salt water into drinking water. Mobile units that purify 600 gallons of water per minute. Miles of tiny membranes that reclaim waste water and save energy....

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