B-to-B Events

B-to-B Events – Page 154 – Event Marketer

B-to-B Events

June 11, 2010

Then and Now: 3D

In our new Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this installment, we re-examine hologram technology, which we last...

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May 20, 2010

How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack

Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the music they play at events and conferences to extend the life of the experience and sometimes even do a little...

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May 4, 2010

HP’s Deborah Nelson delivers the first EMS keynote

 Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she...

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