Awards
Just Announced: The 2019 Hidden Gems Award Winners
For decades the industry’s largest events garnered the most attention—and our editorial spotlight. No more. Introducing Hidden Gems, the first recognition program focused on b-to-b events with less than 5,000 attendees. Coproduced with leading b-to-b event agency Cramer, Hidden Gems brings to life some of the big ideas, big creative and big thinking—shared by the...
The 2019 Ex Awards: Inside the Best Experiential Marketing Campaigns of the Year
One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs...
Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year
How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...
Full Coverage: The 2018 Experience Design & Technology Awards
Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are all key ingredients of box office-busting films, the experiential marketing industry, in business and consumer events, alike, is writing its own script.