Yahoo! Archives - Event Marketer

Yahoo! Delivers Olympic Action Virally from the Games

Yahoo! has been offering editorial coverage of the Olympic Games on its Yahoo! Sports website for several years but for the first time it invited fans to become a part of the action during the 2010 Winter Games. The brand transformed a former Mini Cooper dealership in Vancouver’s Yaletown district into a cozy, fan-friendly “Fancouver”...

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Yahoo Visualizer Brings Data to Life for Advertisers

They say seeing is believing, which was Yahoo’s goal at CES 2015. Yahoo wanted to bring to life for advertisers the vast amount of data it has for targeting digital advertising campaigns to the right users at the right time with the right messaging. The answer was a motion-sensitive, interactive data universe where users could...

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Yahoo! Wins Black Friday with a Snow Globe Exhibit

Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...

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Sirius Celebrates Howard Stern with Livestream Event

Creating buzz for Howard Stern’s jump to Sirius Satellite Radio was the goal. The Howard Stern Nation campaign revolved around a live webcast of the shock jock’s last day on terrestrial radio and his much-anticipated move to satellite. After his last show for Infinity Broadcasting, camera crews followed Stern out of the studio and aboard...

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