Xerox Archives - Event Marketer

Xerox Archives - Event Marketer

November 24, 2015

Xerox Lets Clients do the Talking at Launch Event

The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004, but also of the next several years,” says Edward Gala, the company’s vp-worldwide strategic communications. Xerox would use...

read more

October 28, 2015

Xerox Focus Forward Campaign Changes Brand Perception

Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy company to a services-led, technology-driven thought leader. Phew, that’s a mouthful! The ambitious tour visited current Xerox clients and potential clients in key...

read more

October 21, 2015

Xerox Simple@Work Merges 15 Events into One

Those who aren’t aware of its evolving brand may equate Xerox with tooth and nail battles with unruly copy machines.As one of the leading providers of business services in the world, with offerings from accounting to document management services, Xerox knew it needed to showcase itself in a new light. The solution was simple@work: A...

read more


Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |