Walmart Archives - Event Marketer

Walmart Archives - Event Marketer

December 28, 2015

Events Turn Walmart Supercenters into Wellness Destinations

To turn Walmart’s Supercenter stores into a destination for health and wellness products and information, the retailer executed weekly promotions in 1,000 Supercenters. The in-store, three-day events focused on seven common conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women’s Health, Cold and Flu, and Gastrointestinal, and presented unique drug and nutritional product pairings...

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December 14, 2015

Walmart Meeting Combines Training and Entertainment

For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale,...

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December 1, 2015

Walmart Shareholders Meeting Stage Lights Up LED

The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success...

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November 17, 2015

Walmart Meeting Offers Live Interaction, Mini Concerts

When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call...

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October 30, 2015

Walmart Stages a Musical at its Annual Shareholders Meeting

You might remember the dramatic goings-on in Bentonville last year, the agency hirings and firings, and top marketers coming and going. Yes, 2006 pulled in all of the elements of comedy and tragedy. But before that news broke, Walmart had embraced another aspect of the theater: the musical. Walmart was looking for a way to...

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