Victoria's Secret Archives - Event Marketer

Victoria's Secret Archives - Event Marketer

November 23, 2015

Victoria’s Secret Builds Buzz with Colossal Gift Box

A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...

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