Toyota Archives - Event Marketer

Toyota Archives - Event Marketer

March 23, 2016

Toyota Makes Emotional Connections at National Meeting

Toyota’s national dealer events are known for their high production value, but one recent meeting, in Las Vegas, may have raised the bar. The set design, video presentations, speeches and entertainment all helped celebrate recent successes and convey the sense of a promising future. An ever-changing set, designed by Emmy Award winner Steve Bass, was...

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January 11, 2016

Toyota Creates Eco-friendly Exhibit at Detroit Auto Show

Toyota has long been considered one of the auto industry’s eco-conscious forerunners, but despite its spot at the top, the race for mindshare in the hybrid market is just beginning. To keep itself top of mind as the green movement continues accelerating, in 2008 the automaker scrapped its auto show kit and created a brand...

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December 28, 2015

Toyota Uses Microsite to Track Drivers’ Travels

To prove that its FJ Cruiser is a badass off-road contender, Toyota hit the road, literally, sending three teams of professional drivers across the country to reach off-road enthusiasts at small local gatherings, large off-road expos and trail parks. To make the experience last long after the thrill of on-site ride-and-drive experiences were over, Toyota...

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December 23, 2015

Toyota Takes Annual Meeting Attendees on a Road Trip

Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a “road trip” from Manhattan to Mount Rushmore and various stops in between as it set the stage for its full line of vehicles. A...

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November 23, 2015

Toyota Makes One-to-One Connections with Gen Y

Toyota stayed low and under the radar with a youth-targeted retail program for Scion. Eschewing traditional marketing for personal one-to-one connections, Toyota launched Behind the Wheel to foster a conversation with Gen Y consumers that was real but not rushed, welcomed but not forced, and a catalyst for ongoing communications. The campaign toured 21 markets with...

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