Tough Mudder Archives - Event Marketer

Tough Mudder Archives - Event Marketer

October 26, 2015

Tough Mudder Amplifies Social Buzz with RFID Anklets

Forget Iron Man. Tough Mudder is the latest badass extreme race to get endurance athletes and top sponsors worked up. Last year the race enlisted the help of RFID technology to generate excitement and buzz on Facebook while creating brand impressions for Tough Mudder and its sponsors. RFID anklets were distributed and registered to event...

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