Symantec Archives - Event Marketer
Symantec Unveils World’s First Tight-Ratio LED Ring
Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off...
Norton Leads Media Through the Mind of a Criminal
For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs...
Symantec Builds a Media-Rich Event Entrance Tunnel
Symantec had “tunnel vision” when it introduced its newest tools, technologies and techniques to IT professionals and executives attending Vision 2006. Its media-rich conference environment featured a walk-in tunnel that mapped graphic animations three-dimensionally on all surfaces. As attendees progressed through the tunnel, live animation sequences zipped across the screen walls while a specially created...
Symantec Uses Apps, Chips to Promote Mobile Security
Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security...