Sun Microsystems Archives - Event Marketer

November 18, 2015

Sun Microsystems Deploys a Green Conference Strategy

Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious consumers. But Sun Microsystems did oh-so-much more than just set up some recycling bins at its 12th annual conference and call...

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