Siemens Archives - Event Marketer

Siemens Archives - Event Marketer

January 11, 2016

Siemens Uses Visual Audits, Exit Interviews to Maximize ROI

In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age...

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December 1, 2015

Siemens Exhibit Makes Architectural Statement at RSNA

As one of the biggest exhibitors at the annual Radiological Society of North America (RSNA) show, Siemens had two important design challenges: First, to transform nearly 23,000 square feet of exhibit space into a series of targeted experiences that conveyed the brand’s equal competence in high-end imaging and cost-conscious imaging equipment. Second, to find a...

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November 23, 2015

Siemens Exhibit Leverages ‘Focus Wings’ and Tours

  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...

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November 6, 2015

Siemans Takes Attendees Through a Patient ‘Journey’

To spread the word about Sorian, its comprehensive healthcare information system, at the Healthcare Information and Management Systems Society show, Siemens Medical Solutions Health Services decided to show attendees just how the network could make life easier for hospital patients. The presentation let guests literally walk through the “journey” of how a patient with a...

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October 26, 2015

Siemens Exhibits Innovation Leadership at RSNA 2013

To promote itself as the innovation leader in the radiology community and convey its equal competency and portfolio leadership in high-end imaging as much as in cost-conscious imaging equipment, Siemens created impactful branded architecture that dominated the RSNA show floor. A monolithic, 290-foot curved Siemens arch with LED messaging along its length served as an...

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