Sidney Frank Archives - Event Marketer

Sidney Frank Archives - Event Marketer

July 11, 2017

Jägermeister’s Treehouse Activation Lures Music Fans

There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...

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