Sargento Archives - Event Marketer

Sargento Archives - Event Marketer

October 29, 2015

Sargento Cooks Up Buzz with Retailtainment Efforts

Sargento was after “food adventurers,” consumers who like to experiment with their recipes. To persuade them to try its Bistro Blends line of cheeses, Sargento decided on a three-pronged approach that would give those adventurers a chance to taste the goods, see them being prepared and fire questions at culinary experts. “The campaign was just...

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