SAP Archives - Event Marketer

SAP Archives - Event Marketer

February 8, 2017

Social Media Helps SAP Extend Conference Content

Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW....

read more

October 27, 2015

SAP Re-engineers Sapphire Now with Customer Focus

SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of...

read more

October 22, 2015

SAP Conducts Total Takeovers of Meeting Properties

In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events...

read more

October 21, 2015

SAP Micro Presentations, Tours Engage CeBIT Techies

SAP has a long tradition (15 years) of exhibiting at CeBIT, the largest IT trade fair that takes place each March in Germany. Considered one of the “big players” on the show floor, SAP’s booth sits right next to Microsoft and Deutsch Telekom. Since CeBIT is the “mecca” for tech experts looking to learn about...

read more

October 20, 2015

SAP Revamps its Annual Partner Conference

Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move...

read more


Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |