SAB Miller Archives - Event Marketer

SAB Miller Archives - Event Marketer

November 2, 2015

Miller Chill Spreads the Latin Flavor at Bars

Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print...

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