RJ Reynolds Archives - Event Marketer

RJ Reynolds Archives - Event Marketer

December 16, 2015

Camel Educates Tobacco Users with High-Tech Trailer

There are all sorts of tobacco laws a company like RJ Reynolds must consider before putting cigarettes in people’s hands. So when it came to promoting its Camel Snus smokeless tobacco, the company created the Camel Showcase, a secure environment inside two double-expandable 53-foot trailers open only to legal age adults (IDs required) at music...

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