Red Bull Archives - Event Marketer
Red Bull Turns a Truck into an Audio-Visual DJ Booth
In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising. To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V...
Red Bull Stunt Features Floating Mountain Bike Course
Targeting both the West Coast mountain biking community as well as college-age enthusiasts, the Red Bull Stumps, Clumps and Jumps tour cycled along the Pacific coast last summer with some of the world’s best freeride mountain bikers. The tour began in Whistler B.C. at Crankworx and concluded in San Francisco, featuring Red Bull athletes Paul...
Red Bull Gives an Action Sports Star Wings
Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No...
Red Bull Creates Motorcross Tracks Across Dallas
The always irreverent Red Bull made yet another branded mark, this time at Supermoto events in Las Vegas and Dallas. Red Bull gave PGI the mission of finding non-traditional venues to create its motocross tracks on, and the agency delivered when it chose the (1) parking lot of the Rio Hotel in Sin City and...