Puma Archives - Event Marketer

Puma Launches IGNITE Shoe with a Treadmill Spectacle

The launch of Puma’s latest running shoe—IGNITE—set off a spectacle in New York City’s Times Square that involved semi-professional runners, the NYPD, tourists and passersby pounding away in their IGNITE footwear on 25 branded treadmills, six large LED screens, a giant 13-foot semicircular LED tower, out-of-home billboards and signage, not to mention tons of collective...

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Puma Yard Activation Attracts America’s Cup Fans

Puma Yard offered America’s Cup attendees in San Francisco a meeting space where they could watch the races by day and party by night. The environment, which promoted the America’s Cup, Team Oracle USA and Puma brands, featured a club/bar, retail shop and an expansive lawn for hanging out and picnicking, plus a large screen...

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Puma Transforms L.A. Studio into Jamaican Party

To showcase the launch of its Jamaican-inspired FAAS running collection and to fortify its brand equity among Los Angeles celebrities, Puma transformed a raw space at Siren Studios into a 7,100-square-foot Jamaican street fair. With a Rastafarian vibe and island rhythm filling the air, the event created a 360-degree Puma brand experience that focused on...

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