Nissan Archives - Event Marketer
Nissan Launch Features Immersive ‘Star Wars’ Sequence
It’s pretty much every brand’s dream to collaborate with an iconic film franchise that spans the generations. So when Nissan teamed up with Lucas Films at the Los Angeles Auto Show for the international launch of the Nissan Rogue: Rogue One Star Wars Limited Edition vehicle, the brand knew it had to do something epic....
Nissan Pop-Up Concerts Strike a Chord with Consumers
Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...
Nissan Activates a Cirque du Soleil Party Series
During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil...
Infiniti Reveals a New Model with Cirque du Soleil
Infiniti created a series of Salon Nights specially tailored to existing and potential Infiniti owners in order to introduce its new Infiniti EX. At the center of it all was a performance by Cirque du Soleil, which preceded the reveal of the new model. Attendees were treated like VIPs from the moment they arrived. They...