Nintendo Archives - Event Marketer

Nintendo Archives - Event Marketer

December 3, 2015

Nintendo Turns Gaming Fans into Brand Ambassadors

When it comes to the world of gaming, you can’t just tell the target, you gotta show them. And who better to promote to the target than the target itself? Consumers were invited to apply for a few select spots on Nintendo’s summer field crews in six markets last spring. Applicants filled out forms (at...

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November 23, 2015

Nintendo Mixes Evanescence Concerts with Gameplay

Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed it up with an on-site experience that mixed tunes, videogames, and lifestyle activities. The 25-market tour rolled into gear with a mobile “Nintendo...

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October 29, 2015

Nintendo Takes Over Hollywood’s Kodak Theatre

It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its...

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