Nikon Archives - Event Marketer

Nikon Archives - Event Marketer

October 8, 2015

Nikon Stages Photo-Friendly Weddings in 13 Cities

To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part,...

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