Netflix Archives - Event Marketer

Netflix Archives - Event Marketer

July 6, 2017

Netflix Executes a Takeover of 200 Coffee Shops

When Netflix announced the “Gilmore Girls: A Year in the Life” reboot nearly 10 years after the original “Gilmore Girls” series had concluded, super fans were chomping at the bit. To amplify that energy for the premiere, Netflix decided to recreate “Luke’s Diner,” the fictional hangout in the series, and then scale the pop-up strategy...

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February 3, 2017

Netflix Engages ‘OITNB’ Fans With Pride Parade Floats

Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the...

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October 22, 2015

Netflix Heads to the Mall with Family Room Campaign

It’s not always easy getting everyone in the room—family, especially—to agree on what to watch on television, but Netflix over the last holiday season set out to prove it can serve as the common denominator. While millions of consumers are getting in on streaming services that allow them to curate television viewing, rather than be...

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