Nestle Archives - Event Marketer
Nestlé Goes Retro for its Instagrammable Pop-up Milk Bar
Nestled into Santa Monica’s Third Street Promenade, Nestlé’s Milk Stop pop-up was a nostalgic tribute to the brand’s 70th birthday. With a giant milk bar as its centerpiece, the space featured bright colors, retro design (old-school TVs showing vintage ads) and retro activation (posing for Polaroid photos!), plenty of the brand’s signature yellow and blue...
Nestle Brews a Dolce Gusto Training Program
To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s,...
Purina Hosts Parties in Target Dog Owners’ Homes
For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...