Nestle Archives - Event Marketer

Nestle Archives - Event Marketer

January 4, 2016

Nestle Brews a Dolce Gusto Training Program

To position the Nescafé Dolce Gusto as a cost-effective alternative to major coffee house beverages and to excite retail salespeople about the product, the company sent retail staffers to one of 20 Dolce Gusto University training days and then implemented an in-store demo program at 450 retailers last fall. Consumers who stopped by Bloomingdale’s, Macy’s,...

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December 18, 2015

Purina Hosts Parties in Target Dog Owners’ Homes

For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...

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November 2, 2015

Perrier Plays on Words, Makes Nights More ‘IER’

Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...

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October 23, 2015

Nesquik Drops into Hispanic Neighborhoods in Miami

In an effort to make personal connections with Hispanics in the Miami market, Nesquik dropped into Hispanic neighborhoods with a multiplatform approach that included in-store events with retailer Navarro, a partnership with the Boys and Girls Clubs and the Miami Heat, and endorsements with Heat players, Mario Chalmers and Alonzo Mourning. The program began in...

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October 8, 2015

Skinny Cow Helps Women Find the ‘Perfect Cup’

To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product, Skinny Cow built a one-of-a-kind event series centered around helping women find the perfect cup of ice cream and their perfect bra...

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