Mutual of Omaha Archives - Event Marketer

November 16, 2015

Mutual of Omaha Gets Wild with Interactive Exhibit

“Wild Kingdom” has been, well, the king of wildlife TV shows for nearly 30 years. The traveling exhibit launched in 2005 was aimed at cementing the link between the program and long-time sponsor Mutual of Omaha—and designed to build a database of potential customers for the financial services provider. Over a 5,600-plus-square-foot space, there were...

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